Twelve salons and spas.
The PNW’s most talented artists.
Education and sustainability behind everything we do.
Each visit as unique as you are.
Personalized, sustainable service
Since our first salon opened in Downtown Seattle in 1971, Gene Juarez has been committed to the mission of bringing out the best in each guest so they leave feeling better than when they arrived. Whether it’s your first time stepping through our doors or you’ve trusted us for decades, we’re honored to build on that promise with you.
Spa Memberships
Enjoy great savings and flexible benefits that fit the way you like to unwind.
Our Services
Skilled hands, quality products, and industry-leading treatments are a part of every service.
Our Sustainability Promise.
The beauty of the Pacific Northwest reminds us of the responsibility we have to leave our home better than we found it. That’s why we’ve partnered with Green Circle Salons to reduce our environmental impact. Last year alone we were able to keep over 37,000 lbs of waste out of our waterways and landfills and in 2021 we were certified as beauty service carbon neutral.
