{"product_id":"goldie-locks-brilliant-blonde-purple-shampoo","title":"Goldie Locks Brilliant Blonde Purple Shampoo","description":"\u003cp\u003e\u003cspan\u003eFor blonde, gray, or platinum hair that's turning yellow or brassy.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe purple shampoo that brightens instead of dulls. Most purple shampoos break the rules of blonde care and leave hair dry, brittle, and muddy, dimming your color instead of lifting it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOurs is different. Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this luxurious shampoo neutralizes yellow tones while actually adding luminosity. The result: brighter, radiant color that feels soft, silky, and touchable.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhy it belongs in your ritual\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNeutralizes brass without leaving a gray or dingy cast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrates and softens while cleansing and never drying\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens blonde, platinum, and silver tones for true radiance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGentle enough for daily use, unlike harsh alternatives \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eExtension-safe and keratin-treatment friendly\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePerfect for: Blonde, gray, platinum, or highlighted hair that needs toning.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe Difference: Traditional purple shampoos cling with harsh abrasiveness. Ours deposits pigment gently, with nutrient-rich botanicals, so your blonde looks luminous, not brittle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Goldie Locks","offers":[{"title":"Default Title","offer_id":43084147228881,"sku":"15907","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/6676\/6033\/files\/blond_29fff197-b662-4fce-afb6-8fbd96c61588.webp?v=1777929161","url":"https:\/\/genejuarez.com\/products\/goldie-locks-brilliant-blonde-purple-shampoo","provider":"Gene Juarez Salons and Spas","version":"1.0","type":"link"}