Gene Juarez Featured in Luxuri Magazine | News

Celebrating 54 years of beauty, wellness, and craftsmanship.

We're honored to be featured in the latest issue of Luxuri Magazine, highlighting the story behind Gene Juarez Salons & Spas and our commitment to elevating the beauty and wellness experience throughout the Pacific Northwest.

The feature explores our journey—from Gene Juarez opening Seattle's first contemporary fashion salon in 1971 to becoming one of Washington's most recognized salon and spa brands. It also highlights our dedication to education, personalized service, sustainability, and our continued evolution as a full-service beauty and wellness destination.

Featured Highlights

More than five decades of excellence

• Serving guests across Washington since 1971
• 13 salon and spa locations
• More than 350 beauty and wellness professionals
• Nearly 300,000 active guests annually

Committed to education
Gene Juarez continues to invest in the next generation of beauty professionals through extensive training, continuing education, and certifications from leading industry partners including Goldwell, Kérastase, and Oribe.

Beauty with purpose
Through our partnership with Green Circle Salons, we've diverted more than 30,000 pounds of beauty waste from landfills each year since 2015.

Looking ahead
As we continue expanding our wellness offerings—including the return of massage services—we remain committed to creating exceptional guest experiences rooted in craftsmanship, care, and personalized service.