Salon Services | New Talent

Our New Talent artists are licensed cosmetologists apprenticing with Premier designers and colorists on their journey to becoming Gene Juarez floor artists.  All services are performed on the salon floor under the guidance of Gene Juarez Premier artists.  Book with our New Talent artists for the Gene Juarez experience on a budget.

New Talent services are part of the GJ training experience and therefore redos must be booked with the same New Talent artist who performed the original service.  Please call us within 72 hours of the original service with any concerns.

New Talent Cut and Treatments

New Talent Haircut


We will work with you one-on-one to understand your personal style so we can create a haircut that complements your features and reflects you.

Goldwell DualSenses Treatments

$28 add on

Solutions for instantly visible and touchable results, Goldwell’s DualSenses treatments have built-in color protection in every product. Add-on to any color services as prescribed by your colorist.

COLOR LOCK SERUM Amplifies color luminosity and locks in color instantly. Keeps salon-color vibrant for weeks.

INTENSIVE RESTORING SERUM Strengthens hair from the inside out for instant regeneration and protection from breakage.

BLONDES & HIGHLIGHTS LOCK SERUM Regenerative care for blonde or highlighted hair, locking in and intensifying color.

Goldwell Bondpro Treatment

$47 add on

Deeply nourish and revitalize color-treated hair. Hair fibers are strengthened, preventing breakage and leaving hair looking and feeling significantly healthier. Add on to any color services for damaged color-treated or stressed hair with no extra time.

@Pure Pigments

$32 add on

One-of-a-kind hair color customized to you! This breakthrough technology creates color with 63% more shine, twice the resistance to fading and three times the color intensity. Add to any color service to create a variety of different looks:
Create iridescent, holographic effects in hair color that change and move with light.
Create spectacular intensity and achieve show-stopping looks with vivid brilliance.
Creating soft, dimensional pastels or subtle reflections to your beautiful blonde shades.

New Talent Color

New Talent Signature Base color


From roots to tips, every hair strand is covered with a deep, rich, solid color by an expert Colorist. To enhance your natural color, for grey coverage or to go darker, our Colorists can craft a personalized custom color to fit your needs. A gloss is included for extra shine and vibrancy.

New Talent Highlights and Blonding


New Talent Full Foil $133+

New Talent Full Foil and Color $187+

New Talent Partial Foil $115+

New Talent Partial Foil and Color $170+

New Talent Balayage $115+

New Talent Balayage and Color $170+

New Talent Bleach and Tone


Get the perfect blonde to suit your style. From golden honey to vibrant platinum, your hair will be safely lightened by our Colorists to create a new, all-over solid shade. The service includes a strengthening treatment to leave your hair soft and lustrous.

New Talent Corrective Color

New Talent Corrective Color


Hair color gone wrong? Think of us as the hair emergency room, able to save your hair from a wide range of color mishaps. A Colorist will consult with you about your hair's color and condition and restore your desired color and vibrancy with expertise and precision. A strengthening or conditioning treatment is included. Corrective Colors may require more than one appointment and a consultation is recommended.

New Talent Fashion Color

New Talent Fashion Color


From intensely bold and vibrant all over color to washed out pastels, we can help you create your dream color. Your Colorist will consult with you on treatments and provide you with a home care plan to maintain your desired vibrancy.

To achieve our sustainability commitments, all of our services have a nominal environmental service fee of $2-$4. We appreciate our guests' partnership in choosing sustainable beauty.