Confidence

Where Your Beauty & Wellness Belong

Gene Juarez Salons & Spas

New at Gene Juarez Bellevue

Hair Alternatives

It's Movember at Gene Juarez

Join the Team in Support 

Our Legacy

54 Years of Award-Winning Excellence.

Our Artists

The PNW's Most Sought-After Talent.

Our Philosophy

Education-Driven, Sustainably Minded Beauty.

Our Promise

Every Visit, an Indulgence Crafted Around You.

1971

A signature scent inspired by 55 years of Gene Juarez

In partnership with Beauty of Hope, 10% of your purchase supports humanitarian causes.

available exclusively in Salon

Personalized, sustainable service

Since our first salon opened in Downtown Seattle in 1971, Gene Juarez has been committed to the mission of bringing out the best in each guest so they leave feeling better than when they arrived. Whether it’s your first time stepping through our doors or you’ve trusted us for decades, we’re honored to build on that promise with you. 

Clients Nationwide Love To Love Us

“

Megan at Gene Juarez absolutely nailed my color. She really listened, explained the process, and created a rich, dimensional shade that feels perfectly me. I’ve gotten so many compliments already—and I’m obsessed. Amazing experience from start to finish (plus great mimosas!)

Megan

Spokane
“

Jasmine is an extraordinary curly hair specialist. Her mastery of curl patterns and texture is exceptional, and the haircut she created is the best I’ve ever had—beautifully shaped, intentional, and effortless to wear. Beyond the cut, she shared expert styling guidance and product recommendations that have completely elevated my curl routine. I left feeling confident, refined, and genuinely seen. A rare talent and an unparalleled experience for anyone with curls.

Jasmine

Redmond
“

It's not often you get to meet top-tier amazing folks, exuding perfect class and taste all in one place. I am still today completely thrilled! I cannot thank my lucky stars enough that I came back to Gene Juarez after so many years of hair neglect. I found my place and I found "my" people here

Sophia Lane

Bellevue