Color

Thoughtful color, beautifully you.

Book Now OUR EXPERTS

From subtle dimension to bold transformation, our expert colorists create customized color that complements your skin tone, eye color, and personal style—always polished, never overdone.

Base Color

GJ Signature Base Color

From roots to tips, every hair strand is covered with a deep, rich, solid color by an expert Colorist. To enhance your natural color, for grey coverage or to go darker, our Colorists can craft a personalized custom color to fit your needs. A gloss is included for extra shine and vibrancy.

Pure Pigments

One-of-a-kind hair color customized to you! This breakthrough technology creates color with 63% more shine, twice the resistance to fading and three times the color intensity. Add to any color service to create a variety of different looks:
COLOR MORPHING
Create iridescent, holographic effects in hair color that change and move with light.
COLOR BOOSTING
Create spectacular intensity and achieve show-stopping looks with vivid brilliance.
COLOR WASHING
Creating soft, dimensional pastels or subtle reflections to your beautiful blonde shades.

Highlights and Blonding

Highlights

Multi-dimensional shades are perfectly blended to give your hair dimension and highlighted color accents. Your Colorist will consult with you on the desired result and select a foil or Balayage technique to create a perfect color.

Bleach and Tone

Get the perfect blonde to suit your style. From golden honey to vibrant platinum, your hair will be safely lightened by our Colorists to create a new, all-over solid shade. The service includes a strengthening treatment to leave your hair soft and lustrous.

Call us to book a consultation prior to your first service.

Keep your color bright and beautiful with a retouch every 3-4 weeks. Retouch service includes a deep conditioning treatment to keep your hair silky and strong.

Corrective Color

Corrective Color

Hair color gone wrong? Think of us as the hair emergency room, able to save your hair from a wide range of color mishaps. A Colorist will consult with you about your hair's color and condition and restore your desired color and vibrancy with expertise and precision. A strengthening or conditioning treatment is included. Corrective Colors may require more than one appointment and a consultation is recommended.

Clients Nationwide Love To Love Us

“

Megan at Gene Juarez absolutely nailed my color. She really listened, explained the process, and created a rich, dimensional shade that feels perfectly me. I’ve gotten so many compliments already—and I’m obsessed. Amazing experience from start to finish (plus great mimosas!)

Megan

Spokane
“

Jasmine is an extraordinary curly hair specialist. Her mastery of curl patterns and texture is exceptional, and the haircut she created is the best I’ve ever had—beautifully shaped, intentional, and effortless to wear. Beyond the cut, she shared expert styling guidance and product recommendations that have completely elevated my curl routine. I left feeling confident, refined, and genuinely seen. A rare talent and an unparalleled experience for anyone with curls.

Jasmine

Redmond
“

It's not often you get to meet top-tier amazing folks, exuding perfect class and taste all in one place. I am still today completely thrilled! I cannot thank my lucky stars enough that I came back to Gene Juarez after so many years of hair neglect. I found my place and I found "my" people here

Sophia Lane

Bellevue