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The Scalp Renewal Treatment at Gene Juarez: Wellness That Begins at the Root.
Beauty and wellness are converging, and your scalp is where healthy hair starts. The new Gene Juarez Scalp Renewal Treatment cares for the scalp the way you care for your skin, customized by your artist to what you need. This is wellness as a lifestyle rather than an occasion, available at Gene Juarez salons across the Pacific Northwest.
Your scalp is skin, and it deserves the same care
We tend to think about hair from the ends up: the cut, the color, the finish. Yet healthy, beautiful hair begins somewhere quieter, at the root. Your scalp is living skin, and like the skin on your face it responds to balance, nourishment, and the occasional reset.
Daily life leaves its mark. Product buildup, hard water, oil, heat, and the changing seasons all shift how your scalp behaves over time. A professional scalp treatment clears away what has accumulated, restores balance, and leaves both scalp and hair feeling renewed. The results show up everywhere your hair does.

Three ways to renew, customized to you
There is no single kind of scalp, so there is no single treatment. Your artist begins with a consultation, looks closely at what your scalp needs that day, and tailors your Scalp Renewal Treatment in one of three ways.
A clarifying reset for scalps weighed down by buildup, excess oil, or product residue. A purifying cleanse paired with a professional clay supercleanser draws out impurities and refreshes the scalp from the very first step, leaving hair lighter, cleaner, and full of movement.
A soothing ritual for sensitive, reactive, or oily scalps. A gentle cleanse restores the scalp's natural pH and calms the surface, while a customized leave-in treatment settles and comforts. The result is a scalp that feels balanced, quiet, and at ease.
A stimulating, revitalizing treatment for fine or fragile hair and for guests who want a fresh, awakened feeling at the root. An energizing cleanse and an invigorating leave-in leave the scalp tingling and refreshed, supporting the look and feel of fuller, healthier hair.

What to expect in the chair
Every Scalp Renewal Treatment is an unhurried, hands-on experience that engages all of the senses. The ritual moves through a few thoughtful steps.
Consultation and analysis. Your artist discusses your scalp concerns, assesses your needs, and selects the right ritual and products for you.
Cleanse and detox. A targeted cleansing shampoo either calms the scalp and restores its natural pH or detoxifies by lifting away buildup. A clay supercleanser is worked in for a deeper, more thorough cleanse.
Condition. Your hair is conditioned with a recommendation chosen specifically for its needs, so it feels soft, weightless, and nourished.
Leave-in finish. A leave-in Superactive treatment is applied to the scalp as the final step in addressing your concerns. A calming finish soothes and settles, while an energizing finish leaves the scalp feeling fresh and awakened.
Two ways to experience it
As a standalone ritual. About 1 hour devoted entirely to your scalp, finished with a fresh blow-out so you leave looking as renewed as you feel. This is the experience to book when you want to slow down and give your scalp your full attention.
As an enhancement to your service. Roughly 30 minutes of focused scalp care woven into a cut or styling appointment you already have on the calendar. A simple way to fold real wellness into your visit.
Your artist can help you decide which is right for you. Many guests begin with the enhancement and quickly make the standalone part of their regular rhythm.
Crafted with care
Since 1971, Gene Juarez has believed that real luxury is care you can feel. Our scalp treatments reflect that, built on a thoughtful ritual, an artist who knows what your scalp needs, and high-quality, sustainably minded formulas from Davines, a certified B Corporation. The result is a treatment that restores the scalp's natural balance, treats it as an extension of skincare, and is gentle on the planet, in keeping with our own commitment to sustainability.

Frequently asked questions
What is a scalp treatment?
A scalp treatment is a professional service that cleanses, balances, and renews the scalp, the skin that your hair grows from. At Gene Juarez, the Scalp Renewal Treatment is customized to your needs using high-quality professional products and finishes by addressing your specific scalp concerns.
Which scalp treatment is right for me?
It depends on your scalp. Detoxify suits scalps with buildup or excess oil, Rebalance is ideal for sensitive or oily scalps that need calming, and Energize is designed for fine or fragile hair and a refreshed, awakened feeling. Your artist will recommend the best option during a consultation.
How long does a scalp treatment take?
As a standalone ritual it takes about 1 hour and includes a finishing blow-out. Added to an existing service, it adds roughly 30 minutes to your appointment.
Can a scalp treatment help with dandruff, oiliness, or thinning hair?
Our scalp treatments are designed to address common concerns, including sensitivity, oiliness, flaking, and thinning hair, by restoring the scalp's natural balance. Your artist can tailor the right ritual to what you are experiencing.
How often should I get a scalp treatment?
Many guests enjoy a scalp treatment monthly or with each visit as part of an ongoing wellness routine, though your artist can suggest a rhythm based on your scalp and lifestyle.
Can I get a scalp treatment around a color appointment?
No. We recommend scheduling your Scalp Renewal Treatment at least two weeks before or after a color service. The spacing protects your color results and gives your scalp time between services. Your artist can help you time it within your routine.
Where can I book a scalp treatment?
Scalp treatments are available at Gene Juarez salons across the Pacific Northwest. Book online or add the treatment to your next appointment.