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55 Years of Beauty: The Gene Juarez Salons & Spas Story
Our story started with a vision in 1971, when Gene Juarez opened the city's first contemporary fashion salon. Fifty-five years later, that single salon has grown into a Pacific Northwest beauty and wellness legacy.
As we celebrate our 55th anniversary this year, we wanted to take a moment to look back at the milestones, the people, and the passion that built Gene Juarez Salons & Spas into what it is today.
1971: Beginnings
Gene Juarez opens Seattle's first contemporary fashion salon in the heart of downtown, at the 801 Tower.
1979: A Standard of Excellence
The Artistic Team is born with a mission to set the industry standard for premier artistic direction in the Pacific Northwest.
1982–1986: Expanding Across the Eastside
Bellevue Square, Four Seasons, Southcenter, and Northgate salons all open their doors, bringing Gene Juarez to more communities across the region.
1987: Education
Kenmore Beauty School becomes Gene Juarez Academy, establishing our North Seattle campus and a new generation of talent.
Mid-1990s: Beyond Hair
Our services expand to include advanced hair, skin, and nail care, beginning in Tacoma. This was the first step toward the full-service spa experience we offer today.
2000: A Space for Him
The first separate men's barber shop opens in Bellevue, dedicated to a distinct grooming experience.
2004–2008: Continued Growth
South Hill and University Village salons open, and our Southcenter location expands to meet growing demand.
Late 2000s: Setting the Industry Stage
Team Artistic creates visionary marketing materials and pursues advanced editorial opportunities.
2015–2020: Industry Recognition
Gene Juarez is honored as Best Salon in 425 Magazine several years in a row, reflecting of the loyalty and trust of our incredible clients.
2025: Beyond Western Washington
Our Spokane salon opens at River Park Square, bringing the Gene Juarez experience further across the state.
2026: Wellness Focus
Massage services return to Gene Juarez, and our commitment to holistic beauty and wellness is featured in Luxuri Magazine and Inlander.
What's Next
Fifty-five years is a milestone worth celebrating properly, and we'd love for you to celebrate it with us. Join us at our University Village salon on October 2nd, from 11am–1pm for a special anniversary event with our favorite local businesses honoring 55 years of beauty, artistry, and community.
The celebration doesn't stop there. Book your appointment this October, because we have a special treat in store for our guests with a qualifying service to say thank you.
