Improves the tensile strength and elasticity of each hair strandForms a scaffold around each hair fiber to protect from external aggressorsGently cleanses hair without drying or strippingPrevents breakage and hair fall caused by brushing and styling, encouraging length over timeReinforces and strengthens fragile hair from the inside out
Hair is 2.9x more elastic and 133% stronger.*
*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length.Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.